Standings
Where the eyes go
What moved
Best days
each studio’s biggest day, lifetime
Clients
Pick a client to read their own Merlin.
The world
Every city that has looked at any wall in the house, lifetime. The brighter a place burns, the more of the house’s visitors it sent.
Reach across the planet
Top countries · visitors
Pieces
The paintings drawing the most people across the whole house, whoever painted them.
People = distinct sessions that opened the piece, on its page or in the quick view.
Markets
Where the collection is looked at when it is for sale: how many people reach each market, and which markets are pulling their weight.
Every market
One card for every market the house sells through, in the order they came online, so they never move on you. A new platform is a new card the day it comes online; open a card for that market’s breakout.
Finances
Every dollar that has moved through the house, and every one that reached a checkout and stopped there.
By studio
Every checkout
What moved
Markets
Every storefront your work sells through, side by side, watched nightly.
Listings
Each listing as a little storefront window — who looked, who saved it, and what it asks.
Money
Every dollar the studio earned, what it turned into after fees, and what is on its way to your account.
Net earned
$7,340
Of every dollar earned
You keep 82 cents on the dollar — high for prints, because the website sells direct with no marketplace cut.
Earnings · month by month
Where it sells · net after fees
Website
$4,980
Etsy
$1,310
Amazon
$720
eBay
$330
Payouts
Available now
$712
ready to withdraw
Next payout
$1,204
Jul 12 · Stripe
Clearing
$486
2 orders · in transit
The world
Not just who looked — where the money actually came from. Spin it. The brighter a place burns, the more it spent.
Demand across the planet
2,841 visitors · 23 countries · drag to spin
3 on the site now
Tokyo · Austin · Berlin
Traffic +38%
vs last month
2m 41s
average visit
24% returning
came back to buy again
Top countries · revenue
Reach
What we put in front of strangers on your behalf, and how your following is growing.
Followers · today vs the day we started
Instagram gained 230 followers in the year before we started and 2,360 in the four months since, which is the reels pipeline doing its work. Pinterest is the one to feed now: it grew six times over, and it is the only channel whose visitors go on to ask prices.
Oracle
Everything above, read as a single question: what is the next dollar, and how do we go get it.
Money on the table
Merlin sees about $3,200 in reachable income this month.
This is demand that has already arrived and is waiting on a small move from you — a size to list, an email to send, a page to finish. Three of them, below.
≈ $1,600 waiting
Void has 14 print requests and no print sizes listed. At your usual pricing that is roughly $1,600 of buyers holding money out.
≈ $900 waiting
6 people asked about Void this month and never heard back. A short email announcing the print run would reach every one of them.
≈ $700 waiting
Driftworks gets strong views but zero inquiries. Its page has no price and no description. Adding both usually moves this number.
The briefing
A strong week. Void sold two more prints and its request list keeps growing, which tells me a second edition size would be met with open wallets. Your ads returned $6.90 per dollar, and the Void campaign is carrying that number. Feed it, and let the awareness campaign rest.