Merlin

Studio intelligence · sign in
or

The pulse of your work out in the world — what the markets saw, and what moved overnight.

Eyes on your work · lifetime

What moved

Markets

Every storefront your work sells through, side by side, watched nightly.

Listings

Each listing as a little storefront window — who looked, who saved it, and what it asks.

ListingStatePriceEyesMovedFavorites

Money

Every dollar the studio earned, what it turned into after fees, and what is on its way to your account.

Demo data

Net earned

$7,340

Of every dollar earned

Yours 82¢ · $7,340 Fees $612 Shipping $486 Tax held $474

You keep 82 cents on the dollar — high for prints, because the website sells direct with no marketplace cut.

Earnings · month by month

Where it sells · net after fees

Website

$4,980

68% · direct · no cut

Etsy

$1,310

18% · 4 prints

Amazon

$720

10% · 1 print, 1 license

eBay

$330

4% · 1 print

Payouts

Available now

$712

ready to withdraw

Next payout

$1,204

Jul 12 · Stripe

Clearing

$486

2 orders · in transit

Sales  18
Average sale  $495
Best day  $1,240
Originals sold  2
Prints sold  16

The world

Not just who looked — where the money actually came from. Spin it. The brighter a place burns, the more it spent.

Demo data

Demand across the planet

2,841 visitors · 23 countries · drag to spin

3 on the site now

Tokyo · Austin · Berlin

Traffic +38%

vs last month

2m 41s

average visit

24% returning

came back to buy again

Top countries · revenue

Reach

The noise the studio makes, and which of it actually turns strangers into buyers.

Demo data

Meta ads · 30 days

2 campaigns live

Spend

$180

Reach

41,200

Clicks

1,340

Attributed sales

$1,240

Return

6.9x

Void print launch
$1109.1x
Studio awareness
$703.4x

every $1 in returned $6.90 · Merlin watches cost per click daily

Followers · today vs the day we started

Instagram gained 230 followers in the year before we started and 2,360 in the four months since, which is the reels pipeline doing its work. Pinterest is the one to feed now: it grew six times over, and it is the only channel whose visitors go on to ask prices.

Oracle

Everything above, read as a single question: what is the next dollar, and how do we go get it.

Demo data

Money on the table

Merlin sees about $3,200 in reachable income this month.

This is demand that has already arrived and is waiting on a small move from you — a size to list, an email to send, a page to finish. Three of them, below.

≈ $1,600 waiting

Void has 14 print requests and no print sizes listed. At your usual pricing that is roughly $1,600 of buyers holding money out.

≈ $900 waiting

6 people asked about Void this month and never heard back. A short email announcing the print run would reach every one of them.

≈ $700 waiting

Driftworks gets strong views but zero inquiries. Its page has no price and no description. Adding both usually moves this number.

The briefing

A strong week. Void sold two more prints and its request list keeps growing, which tells me a second edition size would be met with open wallets. Your ads returned $6.90 per dollar, and the Void campaign is carrying that number. Feed it, and let the awareness campaign rest.